Both Alliance and VBET share common values of putting their community first, believing that loyalty and respect lead to a strong partnership. With VBET's addition, Alliance will have even better resources to create more organic content, bringing their fans even closer.
VBET Head of Esports Eduard Avagyan commented on the deal in a release: “We are pleased to announce our new partnership with Alliance,” he said. “Alliance has had a massive impact on esports and a history of commitment to esports. We believe that our experience and shared values of loyalty, respect, and community-oriented culture will make our partnership great.”
VBET will host an ‘ultimate fan experience’ competition through the partnership, which includes a trip to attend Dota 2’s The International tournament. Alliance will additionally host charity poker tournaments featuring personalities from the organisation and surprise guests.
Alliance CEO and Co-founder Jonathan Berg added: “It’s with great pleasure that I welcome VBET to the Alliance family and I’m honoured that they have chosen to enter esports for the first time together with us.
“I’ve gotten to know the VBET team over the past months and I’m confident in saying that this is just the start of a long-lasting partnership that will help us support our players better as well as bring fans closer to us.”
This partnership will sure become a new beginning for greater achievements.