After a remarkable arrival on the French market in 2019, VBET is accelerating its development. The brand, which is celebrating its second birthday in France, adopts a new territory of expression, a renewal of its platform - and unveils a new communication campaign in France by FRED & FARID Paris. With this new voice, which marks a major milestone in its history, VBET is strengthening its notoriety a little more in a competitive market in full transformation.
VBET, a player that has become essential in the French market
The French sports betting industry, a market that is both established and ultra dynamic, is a playing field conducive to the arrival of new players - this is what VBET understood when it arrived in France in 2019 by positioning itself as an essential and innovative outsider. With its spirit of conquest and its passion for football, VBET immediately knew how to impose a disruptive vision of the culture of the game, putting community, commitment and the pleasure of playing at the center of its philosophy. This “social betting” approach, which offers a community experience, entertaining and creative to its players, shaped the strategy and the partnership choices of these first two years: VBET had marked its first year in France with the announcement of a partnership with the historic Ligue 1 club, AS Monaco - while affirming its support for amateur football through a Puma and Sporteasy partnership for the sponsorship of 100 amateur clubs. And the Covid-19 crisis has not slowed the expansion of VBET in France, quite the contrary. This pandemic context, which has had the effect of accelerating the digitalization of sports betting, has enabled the brand to increase its notoriety in France with new, more urban and digital native targets in search of new gaming experiences. This year the brand will continue to focus on digital by adding more platforms, engaging activities and partnerships with digital platforms and influencers.
The game thrill made in VBET at the heart of the new brand platform
VBET's ambition since its inception has been to change the culture of sports betting and shape the future of sports betting by offering players the same emotions they experience through sport. This is the philosophy that the new communication strategy emphasizes. The brand new platform is in praise of the thrill… the one that thrills players with every game, every goal, every missed opportunity, every game won or lost. Because ultimately the collective emotion and the pleasure generated by the sports betting experience are what these new hyper-connected generations are looking for. This made in VBET thrill is intended as an extension of this desire to live together in the present moment - moments that are all the more precious in a context where the Covid-19 crisis has limited the opportunities for communion as a group. The new brand platform is accompanied by a refresh of the VBET logo more in line with its new ambitions.
VBET 100% chance to have fun, the new TV campaign signed FRED & FARID Paris
This new brand territory around the thrill is illustrated from June 21 with a new digital campaign signed FRED & FARID. The agency has thus developed an online communication concept with VBET's ambition to stand out in a very competitive sports betting market: with a new brand signature, VBET 100% chance to enjoy born from this collaboration - a series of films imagined by FRED & FARID Paris and directed by Cédric Dubourg, showcase the emotion of the game by giving pride of place to dreams and imagination. With this new campaign, VBET connects even more with these new generations in constant search of entertainment who celebrate victory no matter what, no matter what the outcome of the game. The thrill is everywhere at every betting moment. This new speech by VBET in France nurtures the ambition of the brand, which intends to strengthen its current positions by increasing its performance and increasing its notoriety to become the preferred entertainment space among players. VBET is already the main sponsor of the E-sport Alliance Superstars - has launched Vbelote and Fantasy league - a new app for Android - and plans to enter the poker business soon.