Digital Marketing and Performance Specialist
VBET is an award-winning sports betting and gaming operator with 19 years of experience in the industry. We have shifted from a start-up to an extensive international company holding over 10 licenses and operating in over 120 countries. VBET’s mission is to give our customers the best betting and gaming experience in a safe and secure environment.
We are looking for a Digital Marketing and Performance Specialist!!!
Enter the Game and join our team to make your adventure begin!!!
About the Role
Digital marketing and Performance specialist will report directly to the Marketing Development Manager. This role is responsible for development of Media Buying plan, assessing the Performance of the channels, execute any centralized Digital activities, Positioning and Growth plan in the assigned region.
The job may require travel.
Key Responsibilities of the Role
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Developing Digital Media Strategy by studying industry trends indicators, identifying customer profiles and their current and future needs, and monitoring the competition with a constant benchmarking analysis
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Planning and monitoring all web, SEO/SEM, database Marketing, email, social media, and display advertising campaigns
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Designing, building, and following up on social media presence across different markets
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Working closely with regional marketing teams in order to develop strategy for all the available channels
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Finding new channels of advertising and suggest regional teams
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Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
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Executing operational part of the day-to-day marketing activities
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Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Organizing the creation of visuals and creative assets for the digital placements for all the acquisition channels.
Our expectations
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2+ years experience in Digital marketing and Advertising execution, as an advantage in the gaming industry
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Demonstrated B2C direct experience with SEM, analytics and reporting tools
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Understanding of Digital marketing trends and industry, best practices and ability to implement across programs
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Proven Communication skills, including the ability to write original ad copy and provide directive on creative assets
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Exceptional Project Management skills and attention to detail
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Knowledge in Social Media platforms, as well as with SEM, SEO, Media Buying, Affiliate Marketing
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Ability to work with digital tools such as Google Analytics, SEMrush, Similar web, Heepsy, Ads Managers, Google Ads, Programmatic platforms, etc. (certifications is a plus)
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High level of flexibility and adaptability to maneuver in a very dynamic environment and stressful situations.
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Proficiency in English, knowledge of other languages is an advantage.
Role Benefits
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Competitive experience-based salaries
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Performance bonus
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Employee and family medical insurance
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Upskilling and reskilling trainings
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Social events, corporate parties
- 4 day offs in a year
- Transportation
About the Team
Business Development is one of the most important areas of Vbet, which is designed to ensure the continuous growth of our business. The Business Development team is the most dynamically developing team of our company. We welcome Managers who have a passion for building a world-leading brand with us, giving our customers the best betting and gaming experience in a safe and secure environment. If you have the leadership, passion, and collaborative spirit, let’s move forward together.
Good luck! The game is on!
Please notice that we have moved to Caucasus Complex.