Digital Marketing Specialist VBET
VBET is an international sports betting and gaming brand in over 120 countries worldwide and powered in-house by Betconstruct. We have highly ambitious plans, and we are looking for a Casino Product Marketing Team Lead for managing VBET Casino Product Marketing strategies to establish the business in different markets.
We are looking for a Digital Marketing Specialist!!!
Enter the Game and join our team to make your adventure begin!!!
About the Role
Digital Marketing and Advertising specialist will be responsible for development of media buying plan, assessing the performance of the channels, executing any centralized digital activities, positioning and growth plan in the assigned region.
Key Responsibilities
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Act as the primary digital media expert for Worldwide labels, buying, optimization, reporting and negotiating with partners
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Plan and manage paid campaigns across social, native, programmatic, and direct sources
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Create custom audiences, book, and optimize campaigns in Facebook, Twitter, Google Ads and other DSPs
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Working closely with regional marketing teams in order to develop strategy for all the available channels
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Possess strong technical understanding of programmatic audience buying
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Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded
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Measuring and reporting performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
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Research and record trends, innovations, and changes that affect media buying
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Implementing test initiatives such as landing page, A/B testing, multivariate testing, offer testing
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Provide recommendations on landing pages, websites, and overall user experience to optimize paid conversions
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Organizing the creation of visuals and creative assets for the digital placements for all the acquisition channels.
Our expectations
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1+ years experience in digital marketing or advertising execution
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Demonstrated B2C direct experience with analytics and reporting tools
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Understanding of digital marketing and advertising trends and industry, best practices and ability to implement across programs
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Proven communication skills, including the ability to write original ad copy and provide directive on creative assets
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Exceptional project management skills and attention to detail
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Knowledge in social media platforms, as well as with media buying or affiliate marketing
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Ability to work with digital tools such as Google Analytics, Semrush, Similarweb, Heepsy,Ads Managers, Google Ads, Programmatic platforms, etc. (certifications is a plus)
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High level of flexibility and adaptability to maneuver in a very dynamic environment
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Proficiency in English, knowledge of other languages is an advantage.
Role Benefits
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Competitive experience-based salaries
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Performance bonus
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Employee and family medical insurance
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Upskilling and reskilling trainings
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Social events, corporate parties
- 4 day offs in a year
- Transportation
Good luck! The game is on!
Please notice that we have temporary moved to Caucasus Complex.